Mystery shopping is a method used to gain insights into quality of service, or compliance with regulation, or to gather specific information about products and services. M30 has staff across Canada who can be called on to perform specific tasks such as purchasing a product, asking questions, registering complaints, or behaving in a certain way. Our field reporting tool conveys results back in real time which can be accessed by the customer via a customer portal. Contact us to find out more about this valuable service offering.
Planograms, or POGs, are visual representations of a store's products or services on the shelf. They are used by merchandisers to organize categories which have been specifically laid out based on retail insights. The effectiveness of the planogram can be measured by the sales volume generated from the category. If a product is listed in a retailer it should be added to a planogram. M30 can perform planogram audits to make sure that stores are following this valuable road map when merchandising their shelves.